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Why augmented virtual reality (AVR) is the future of brand experiences at sporting events

The Olympics start today (c’mon Team GB!) and this instalment is more exciting than ever because #Rio2016 will be a laboratory for new VR tech set to shape the future

Creating the event around the VR brand experience

The biggest challenge when creating VR experiences is engaging the people who aren’t wearing the goggles. Cyberpunk fiction writer William Gibson called virtual reality “a consensual hallucination”. That’s why VR

Holo-tech brings real-time augmented reality into out-of-home brand experiences

Imagine the powerful effect of holographic brand messaging and imagery superimposed over the real world, seamlessly integrated into the natural environment. As good at conjuring up 3D visual illusions as

Av Awards Nomination

  21.07.2016   elliot_admin   Awards, News   No comments

We are incredibly proud to announce Drive has been shortlisted for two category awards in the AV Awards 2016! Our work for Dell and Mediacom is a contender for ‘Retail

Drive Tech Hub!

We’ve created a short film of our Drive Tech Hub event hosted at our sister company’s central-London VFX studies last week. It was great sharing ideas and chatting with brands

Why brilliant B2B storytelling adds value to your brand

B2B brands are often reluctant to explore the emotive side of content when it comes to marketing because they see it as B2C territory. But they should think twice. Emotional

How brands can make the most of FOMO this summer

There are so many music festivals going on between now and autumn that it’s easy for people to get FOMO (fear of missing out) every time someone talks about how

How technology on-the-move brings brands to communities

If you live or work in London, Edinburgh, Glasgow or Stockton-on-Tees, you might have experienced the Shakespeare interactive #DigitalLibrary that kicked off on 23 April in Trafalgar Square. The Vodafone &

Holi Festival!

  24.03.2016   elliot_admin   Blog   No comments

Today is Holi Festival, the Hindu festival of colour where people gather, celebrate and throw kaleidoscopic powder at each other to mark the start of spring. And the best way

Luxury consumers want experiences, not things

  23.03.2016   elliot_admin   Blog, News, Technology, Trends   No comments

I met James Wallman just before he started writing his book Stuffocation, which he published in 2013. His inspiration for the book was his belief that it’s experiences, not material