Drive Productions premiered projection mapping for the world’s most exclusive charity events.
Celebrity guests were surrounded by a 180 degree bespoke stage set, onto which 3D animated content was projection mapped. The magical show interacted with aerial performers, acrobats and dancers and culminated in a surprise performance by The Kings of Leon. Drive’s creative team also produced a mapped presentation that brought the work of the charity to life to encourage fundraising and lead into the auction.
IMPACT:
£17 million raised at the event.