8 Rocks 2013

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1. Brief

Drive Productions created the ultimate Italian Job theme for Dallaglio Foundation’s prestigious 8Rocks event.

2. Experience

The theme was based on the iconic film The Italian Job, guests were greeted by an authentic Italian piazza then special effects. Drive created a 360° animated alpine scene from footage of vast snow-capped mountain ranges on a series of large screens which surrounded the guests. World-class entertainment, exclusive auction items, stunning event design, theming and production were present throughout this spectacular evening. James Blunt was the highlight of the evening, performing a bespoke set in front of the 600-strong audience.

3. Outcome

The 5th 8Rocks – the Dallaglio Foundation’s showpiece annual fundraising event, raised over £860,000 for the Foundation and Cancer Research.

Project Details

Client: Dallaglio Foundation

Date: December 2, 2013

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