Abu Dhabi Sustainability Week

Abu Dhabi Sustainability Week (ADSW) is the largest gathering on sustainability in the Middle East as well as being a key international platform.

Drive opened the Abu Dhabi Sustainability Week with a spectacular stage-mapped show for the pioneers of future energy, Masdar. In front of 30,000 world leaders, policy makers, thought leaders, decision makers, experts and scientists Drive introduced the global debate with 4 stunning films.

Drive worked with All About Brands to create 4 films, each of which illustrated the different stages of energy consumption, use and evolution.

The visuals are a mixture of stock footage, edited archive footage and screen-specific animation that Drive seamlessly merged content created by our team in Istanbul and London to take the audience on a visual journey.