Prototype 2 Launch

The World’s First Live Advert for Over 18’s took place in Covent Garden, produced by Drive Productions in partnership with FrankPR, and signalled the release of the highly-coveted game ‘Prototype 2’.

Drive were asked to design and produce an immersive experience which would not only attract keen gamers, but also catch the attention of bloggers and fans worldwide.

IMPACT:

The promotional activity achieved huge talkability worldwide.

Prototype 2 topped April 2012 game sales in the UK.