Airbus ‘Smarter Skies’

To launch the Future by Airbus ‘Smarter Skies’ campaign Drive transformed the iconic Humboldt Box in Berlin into a vision of the skies in 2050.

Public relations experts Good Relations turned to Drive to bring the smarter skies campaign to life and demonstrate the benefits of smarter flight in the future.

The most exciting aspect of this project was using the medium of projection mapping to promote an important, long-term political campaign.



The YouTube video has had 152,888 views to date (11/10/12).

The light show feature achieved coverage across 34 countries.

The Airbus Facebook post of the light show received over 26,000 interactions.

The Wall St Journal video feature received over 25,000 views.

“Jim Hudson and the creative team at Drive helped us to become the first to use 4D mapping in a non-advertising context. From the first meeting when Drive’s Creative Director Imogen Hammond helped to captivate our imaginations and bring our brief to life, to a rainy Berlin evening testing the lightshow, Drive never stopped working on our behalf to get us great results. They challenged us at every stage to be bold and brave.”

Darren Young, Director, Good Relations