Alpine Lodge

In the build up to Christmas 2010 Jonathan Downey of the Rushmore Group turned to Drive to embed some of the Chamonix alpine essence into his Shoreditch members’ club, transforming the  urban space into ‘The Clubhouse Shoreditch”.

The interior and experience were so celebratory that it became a coffee table book.

IMPACT:

The pop-up experience was a London season sensation, attracting record numbers, the Alpine Lodge was praised all over town by the luxury press, including Vanity Fair, The Sunday Times, The Guardian, Conde Nast Traveller & Haut Living.