Bentley Launch Roadshow

In 2011 Drive produced the first ever projection mapping show to go touring in the UK, for clients Bentley.

The focus for the launch was to be the new model Bentley Continental GT, where Drive projected 3-dimensional content onto the vehicle itself, giving the impression the car was travelling through a range of landscapes.

The launch was heralded a car launch like no other and so successful that Drive went to Dubai for the overseas launch.

IMPACT:

15,000 invites, toured 18 showrooms, 3 weeks

7000 members of automotive elite.

National press coverage.

Adopted by key territories as their dealership launch platform.

“We needed a radically different car launch, one that was less about direct sales and more about engagment with the brand - and that’s exactly what Drive Productions delivered. Outstanding.”

Peter Grant, Bentley Dealer Marketing Manager

“For me the light show was the icing on the cake, it was “on brand” and something that Dubai had not seen before, it made the launch.”

Chris Buxton, Regional Manager of Bentley Motors, Middle East Africa & India