Bombay Sapphire

Drive worked with gin giants Bombay Sapphire, to launch their ‘Infused with Imagination’ campaign for 2011 onwards.

The campaign began with a projection by Drive onto Queens House, London. This event caught the world’s attention and inspired people to enter Bombay Sapphire’s Facebook competition.

The winning entry was based on a Rubik’s Cube, Drive brought the concept to life by transforming it into a 4D projection, mapped onto the infamous Battersea Power Station for a private audience of 250 guests.

IMPACT:

Viral in 111 countries within 6 months.

Ranked top of the 6 Best Guerilla Marketing Campaigns.

The total estimated AVE was over £4.5 million

“It’s absolutely fantastic. It’s on such a huge scale and really dramatic. A beautiful piece of work. We’re very happy.”

John Burke, Global Category Director, Bombay Sapphire

 
Campaign Launch - Queens House