Drive worked alongside Slice and Mission to light up London with a world first for Canaletto.
To launch the new Canaletto development Drive utilised state-of-art-technology to project a sequence of breathtaking three-dimensional visuals onto the unfinished high-rise building.
The 4D show projected the future of the development, bringing together the culture, lifestyle and exceptional architecture of this exciting newcomer to the London skyline.
Reflected in the water of nearby Regent’s Canal, the show incorporated aquatic sequences within the projected imagery as the building became a shimmering canvas of digital art and design, befitting of Canaletto’s prime location beside the City Road basin.
The stunning show brought the brand to life through visionary projection mapping techniques and offered audiences a glimpse into the future.
“Deciding on projection mapping as the best way to launch Canaletto’s new development there was only one choice in terms of a creative partner. Drive’s unmatched storytelling and technical ability allowed us to achieve a vision that far exceeded our original brief, budget and ambition.”
Lizzy Walmsley, Producer, Slice