David Guetta BBC TV

In 2010 Drive coined the term ‘4D’ with David Lauren, as leaders in this field it was no surprise to the industry when in 2012 Drive launched ‘4DTV’ at MIPTV in Cannes.

David Guetta offered up the ideal chance to showcase this ground-breaking technology, on the extremely popular BBC1 chat show, The Graham Norton Show. Both the live and TV audience were taken on a journey with visuals covering everything from a pulsating tunnel to an Ibizan house party.

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