Deezer Bandwagon

Drive was appointed as creative and technical supplier to premier music streaming service, Deezer.

The Bandwagon tour was a celebration of Deezer’s launch of a free service in the UK, Drive supported Deezer through concept creation, to design development and production of the tour.

Drive created this bespoke gig format for Deezer, a ‘silent gig experience’ and took it to 4 different cities, with 4 different artists over 4 days. The exclusive gigs featured each band performing a ‘silent’ concert, the shows were performed from inside a clear acrylic box on wheels, with the wider audience able to see the band but not hear them, while 300 Deezer subscribers listened through special headphones.


The Bandwagon was featured on BBC Midlands News, Sky News, WGRZ and ITV2 FYI Daily

There was a 900% increase on the previous month’s daily average buzz on Deezer during the Bandwagon activity

“Drive understood our vision right from the start, getting under the skin of the Deezer brand and proposing a new silent gig format, the Deezer Bandwagon. This live tour, amplified via social media, was a natural fit to our approach to sharing music.

The feedback has been fantastic – working with Drive was extremely rewarding and we are looking forward to future collaborations.”

Mark Foster, Managing Director, Deezer UK & Ireland