DigitasLBi UK NewFront

Global marketing and technology agency DigitasLBi turned to Drive to launch their thought-leadership initiative in the UK.

Drive delivered an inspiring, sophisticated and engaging environment to host some of DigitasLBi’s most high profile and creative clients for their inaugural DigitasLBi UK NewFront

Drive worked alongside DigitasLBi to transform their Brick Lane offices, reinventing the space using stage design, their own brand identity and projection. A central auditorium was created for talks from thought-leaders such as Christian Payne; Adam Buxton; Cindy Gallop and Chris Clarke in front of a bespoke back projection screen behind the stage.

Triangular fractals, taken from the brand identity were suspended as set pieces flanking the screen and creating three dimensional depth as well as extra projection surfaces.

Watch highlights of the inaugural DigitasLBi UK NewFront