Disney Infinity 2.0: Marvel Super Heroes

Drive once again worked with Mischief PR, this time to welcome brand new videogame, Disney Infinity 2.0: Marvel Super Heroes to London.

To mark the launch, a 36-foot projection of fan-favourite The Hulk was seen raising Tower Bridge to ensure safe passage along the River Thames as copies of the game were delivered to the UK.

Using a custom-built mobile projection unit Drive were able to bring the superhuman delivery to life. Tower bridge opened to create the illusion that the hulk was holding up the bridge in order to let the shipment through. To achieve this shot drive projected the character on a bespoke mesh screen measuring 12m x 9m and installed it on a 30m barge.

The dramatic entrance was followed by highly recognisable Super Heroes including Spiderman and Thor being projected across iconic London landmarks to give the precious cargo an extraordinary escort to Hamley’s on Regent Street. A multitude of scenes were captured and transformed into a 2 minute piece of content as part of Disney Infinity’s UK launch activity.