EDF Energy Olympic Display

Drive partnered with MET Studio to create a spectacular digital display for EDF, to enhance their involvement and brand engagement in London throughout the summer.

The display took the form of three giant LED screens, which were installed inside one of London’s most iconic buildings, City Hall, home to the Mayor of London, on the south bank of the Thames, opposite the Tower of London and the official ring display.

The content showed the London logos being pushed, pulled and played around with, alluding to EDF’s commitment to power  the celebrations and sporting events throughout the London 2012 summer.