EE 4G Event

Drive was invited by EE and M&C Saatchi to produce an epic, ground-breaking event for the arrival of 4G, the UK’s superfast network with something that would emulate it’s spectacular speed.

After being dazzled by the largest projection mapping show ever to be seen on Battersea Power Station the guests made their way through a pulsing digital tunnel of light, and out into the expansive and stylishly-themed interior nestled within the four iconic Battersea chimneys. Greeted by canapés and bespoke cocktails designed around the brand itself, guests enjoyed a unique augmented reality performance by digital magician Marco Tempest followed by an exclusive performance by X Factor judge Nicole Scherzinger, a magical night of entertainment inspired by technology.

Producing the event, Drive created a breathtaking journey from the lavish champagne reception, to stunning 4D video mapping, digital and live performances, through to the product area where visitors had the opportunity to be fully immersed in the high-speed world of 4G.

To view the full 4D show click here.