EE 4D 4G Launch

Drive were briefed by M&C Saatchi PR on behalf of the UK’s most advanced digital communications brand EE to launch the first superfast 4G mobile network in the UK by mapping seminal London landmark, Battersea Power Station.

For the first time in its history, the entire façade of the building was mapped, thanks to a bespoke projection screen designed by Drive. The enormity of the power station was felt like never before, creating an epic journey through the formation of EE’s brand identity, the Smart Particle, through to the rolling out of 4G.