Emeralds & Ivy 2015

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1. Brief

Drive was invited back to design and produce the epic tenth anniversary of the prestigious Emeralds & Ivy Ball, a fundraising event for the Marie Keating Foundation in association with Cancer Research UK.

2. Experience

Drive’s Vintage Casino Monte Carlo themed Ball saw guests entering into a sumptuous environment with chandeliers, casino tables, and real life water fountains. Using Live Beacon technology, guests were treated to a secret trail with clues delivered to their phone where they could uncover the “Secret Bar”, amongst other treats such as stunning live performances from Izzy Bizu, Stacey Soloman, Anastasia, The Shires, and Ronan himself.

3. Outcome

“The tenth anniversary of The Emeralds & Ivy Ball was momentous event for Cancer Research UK and the Marie Keating Foundation, and we knew we could rely on Drive to help us to deliver something truly special. Their attention to detail, creativity, and endless enthusiasm was fantastic, the event raised an incredible £1.07m, a record for the charity.  Creating a new, impressive design that can surpass the previous years is always a huge challenge! Yet together, they produced another, exceptional event. Thanks Drive!”

Eve Mitchell, CRUK Account Manager 

Project Details

Client: Cancer Research UK

Date: December 7, 2015

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