Emergency Theatre

To celebrate the launch of the Emergency Services season on UKTV’s channel REALLY, Drive worked with Michief PR to create the word’s first public ‘Emergency Theatre’ on London’s Southbank.

Drive produced and managed the pop-up activity that allowed members of the public to choose a scene inspired by the work of the emergency services and witness it brought to life by actors.

The Emergency Theatre allowed commuters and tourists to choose from scenarios that included an emotionally charged maternity scene and an unexpected fire break out, by tweeting the #EmergencyTheatre hashtag followed by their scene choice.