HP Product Launch

Christmas 2011 saw Drive work with Hewlett Packard to celebrate the launch of their latest touchsmart PC. The 3D content and motion graphics was built in the Drive studio using only the Z800 workstations. This was the first time that CGI character animation was built into a large-scale 4D projection mapping show. The building projection canvas was the remarkable Maritime Hotel in New York’s famous meat-packing district.

The seasonal event drew in hundreds of people mesmerised by the scenes playing out across the New York skyline. A stakeholder and press event was also staged in the Maritime Hotel itself.

Behind the scenes