Italy Live for Birra Moretti

Drive partnered with Aesop, the brand storytelling agency to create a unique live event for Birra Moretti – Italy Live.

On Friday 26th July Italy Live invited Londoners to dine with Italians. Diners were given the opportunity to experience a truly authentic Italian lunch at the Moretti Table complimented by a bottle of Birra Moretti.

Two expert chefs prepared food live in San Gimignano Piazza, Tuscany which was streamed live via a dedicated satellite link-up to Soho’s Golden Square allowing the diners to sit down at the Moretti Table together.

Drive produced and designed Italy Live in both London and Tuscany, ensuring that both locations encapsulated Moretti’s authentic Italian approach to life, with great food, great company and great beer, seamlessly from country to country.


“Drive were the perfect production partner to bring to life our concept for the Italy Live event, their expertise in live events and live streaming were invaluable and we all really enjoyed working with their team.”

Lorna Boag, Senior Account Manager, AESOP

Behind The Scenes Film from London and Tuscany coming soon…