ITVBe Launch Party

ITV, the largest commercial family of channels in the UK has launched a brand new channel - ‘ITVBe’.

To celebrate the launch, Drive created the ITVBe launch event for 200 guests including celebrities from shows such as The Only Way is Essex.

The event was held at the ITV Studio’s in London and featured unique TV experience for all of ITVBe’s talent and fans.  A specially made program was recorded live at the event and was featured on ITVBe’s channel on launch night.

Photos by James Carnegie