Drive created a multi-dimensional, interactive projection mapping show in New York for JCPenney’s Jingle Mingle event.
The projection show featured videos of people from across the country singing Silent Night in harmony. Drive engineered a custom-built unifying visual treatment, re-compressing the videos into a format to suit the projector.
The beautiful retro visuals including animated 3D holiday games such as snow globes, music boxes and a roller-coaster train ride. The show brought the fun of Christmas to life, interacting with the intricate architecture of the building itself, taking the audience on a magical Christmas journey.