JLS Foundation OJAM

Drive designed and produced the OJAM event for the JLS Foundation to support Cancer Research UK.

The star-studded evening raised an incredible £1m for research into cancers that affect children, teenagers and young adults, a record amount raised in one evening for Cancer Research UK.

OJAM saw Battersea Evolution transformed into the OJAM Miami Beach Club. VIP guests relaxed on day beds beneath a backdrop of palms and cascading waterfalls, they dined in a white, gold and blue dining room, whilst enjoying unique performances from Misha B, Gary Barlow and JLS, all of which was built around the theme of a glamorous, after-hours beach club.

Dynamic screen content brought Battersea Evolution to life, real footage of palm trees swaying in the breeze was the backdrop as guests enjoyed their starter. As the sun set the neon signs grew brighter and guests were immersed in the OJAM Miami Beach Club after party.

Creative Director, Imogen Hammond said of the event:

“We were extremely excited to design a summer event, This gave us the chance to create the luxurious and exclusive OJAM Miami Beach Club, inspired by Miami Beach. With both a glamorous member’s club feel, and the exclusivity of a luxury resort.”