Lifetime Launch

Drive worked alongside BDA Creative to create a launch event that introduced Lifetime to the UK’s most influential media buyers.

Drive devised the concept from start to finish, developing the creative solution, design, build and production in collaboration with clients BDA Creative. The show, featuring a combination of actors, props, sizzles and content, immersed the audience in the world of Lifetime, bringing it to life in a spectacular live event.


The feedback from attendees was overwhelmingly positive – one of the agencies stated that they had never seen a better sponsor pitch in 13 years in the business.

“A huge thank you for all your hard work in delivering the event with us for Lifetime. Our client was so delighted with how it went and the impact was incredible.  Drive’s can-do approach meant the event was a total success and your technical know-how, creativity and insight into the brand (and of course your lovely selves) helped make it one of the most memorable events we’ve worked on. Thank you!”

Carrie Rose
Account Director, BDA London