Nokia Lumia Live ft. Deadmau5

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1. Brief

To launch the Nokia Lumia 800 Smartphone, created in collaboration with Microsoft Windows, Nokia needed a mind-blowing experiential masterpiece that would emulate the groundbreaking collaboration between Nokia and Windows.

2. Experience

For the first time in history Millbank Tower, a 118 meter skyscraper, was used as a canvas for a stunning projection mapping show that transformed the building into a series of startling images. The show was created alongside a live, exclusive and free performance from producer and DJ Deadmau5, to which over 20,000 people came to watch live from the banks of the Thames.

3. Outcome

The official YouTube film had over 1 million hits within 48 hours of the event. 145,000 logged into Nokia’s Facebook page to watch the show live. The fortnight after the event saw Nokia’s fan-base of brand advocates rise by 13%. Global media coverage achieved that was overwhelmingly positive.

Project Details

Client: Nokia

Date: August 6, 2015

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