Ralph Lauren 4D Retail Install

Ralph Lauren turned to Drive once again for a ground-breaking experience for Polo Ralph Lauren’s ‘Design Your Own Polo Shirt’ installation.

The world’s first in-store 4D digital arts retail installation was devised and produced by Drive in KaDeWe Berlin, Europe’s largest luxury department store. The atrium was transformed from a bustling shopping space to a bespoke enclosed cinematic presentation area in a matter of minutes, and the magic of Ralph Lauren and 4D architectural projection mapping was witnessed six times a day for one month.



Polo Ralph Lauren sales almost tripled in the Kadawe department store during the month of the Drive 4D installation.

The cinematic interior retail space was packed for every viewing, with over 10,000 visitors throughout the installation.

Behind the scenes